Get a Free Ebook

Five Inspirational Truths for Authors

Try our Video Classes

Downloadable in-depth learning, with pdf slides

Find out more about My Book Therapy

We want to help you up your writing game. If you are stuck, or just want a boost, please check us out!

Showing posts with label hooks. Show all posts
Showing posts with label hooks. Show all posts

Thursday, August 06, 2015

For Want of a Hook

Dan Walsh is the award-winning and bestselling author of 14 novels, includingThe Unfinished Gift, The Discovery and When Night Comes. He has won 3 Carol Awards and 3 Selah Awards. Three of his books were finalists for Inspirational Book of the Year (RT Book Reviews). Dan is a member of ACFW and Word Weavers. He lives with his wife, Cindi, in the Daytona Beach area where they love to take walks and spend time with their grandkids. Click here to connect with Dan or check out his books.


*     *     *

In recent months, I've been talking about things you might call the behind-the-scenes issues in the publishing world. This month, thought I'd actually share just some good old-fashioned writing advice. Whether you're writing under contract to a traditional publisher, as an indie, or as a hybrid, there's one thing that will always be relevant and always matter -- Are you able to write books people really want to read?

My title for this column is a clue. What prompted me to head in this direction today was the fact that I've started to read several novels recently, only to put them down (for good) 4-5 chapters later. That's one of the odd side-effects to being able to buy all these ebooks temporarily marked down to $1.99 or 99 cents...I don't feel any compulsion to finish them if they don't grab me fairly soon.

I've taken some time to study the main flaw they all have in common (well, I've already said it, haven't I)? They don't grab me. They fail to suck me in and keep me turning the pages. I want a book that demands I pay attention to what it has to say, that keeps me so interested I don't want to stop. A book that at least tempts me to change my plans (and keep reading).

Sometimes--and I'm being serious here--I think the difference between books like that and these books I've stopped reading recently might just be this -- the lack of a good, solid hook. It's clear to me, these writers don't get how important it is to learn the skill of ending every chapter (if not every scene) with a great hook. 

I'm calling it a skill, because it is something we have to learn. Something we must be committed to in our writing. But it doesn't come easy to many of us because writers are all about explaining things. That's what we're good at. We explain what the reader should be seeing in a scene. We explain what our characters are saying, how they're saying it, what they're thinking and feeling (or at least we should). We want the reader to get what we're trying to say. We want them to get it all.

And that's the problem. That's how too many of us end our chapters. Explaining too much, giving too much away. We need to end our chapters abruptly. We need the reader to feel frustrated at where we've ended the scene. We need them to insist we keep going and finish what we've started.

And we will. But not here. Not at the end of the chapter. 

To find out more, they must turn the page. They must stay up a little longer. They must feel the need to silence their better judgment and keep reading. 

My goal is to end every chapter this way. To end every chapter with a solid hook (except the last one, of course). Here are some samples of how I've ended some of the early chapters in my newest suspense novel, When Night Comes

Chapter 1 - To set this up a little, Sgt. Joe Boyd shows up on the scene, an apartment building. A dead body has been reported, likely a college student. It's a small town. They haven't had a murder in years. Boyd's been a cop in Pittsburgh. He's seen over a hundred murders. The cops who've already seen the dead college kid are acting all freaked out. Here's the last paragraph (catch the hook):

Homicide or not, they definitely had a dead body in that bed. There was no mistaking that familiar smell. Boyd had never understood why people described it as sickening-sweet. Nothing sweet about it. He guessed by its intensity the boy probably died late last night, or in the early evening. He walked to the bed and looked down at the body, then at the kid’s face.

Yeah, that’s weird.

The chapter ends (do you want to keep reading?)


Chapter 4 - We're introduced to a shadowy character named Nigel Avery. We don't know why, but he's following a college professor at the same school the dead kid attended. 

At the moment, his orders were simple: tail a certain professor named Thornton and build a file on his schedule, habits, and close relationships. But he had a feeling his other skills might be called upon very soon. He’d already concluded Thornton had little in the way of a social life. No romantic connections. He was highly regarded by students on campus. Kind. Considerate. The smartest professor at the school some had said. Apparently not smart enough, Avery thought, walking now about fifty yards behind the professor toward the Murray Building. 

Else I wouldn’t be here numbering your days.

The chapter ends (do you want to keep reading?). 

I hope you do. In fact, the #1 comment I've received from Amazon customer reviews for When Night Comes is: "I couldn't put the book down." I'm telling you...I think one of the biggest reasons for this is what I'm talking about here. Write the hook. Commit to the hook. Do it with every chapter (except the end). I try to do this even with my Nicholas-Sparks type novels, not just my suspense books. 

Okay. I'm all done. Why don't you share with us some of the better hooks you've written, or that you've recently read?

Tuesday, October 22, 2013

Tag Lines to Hook a Reader


Tag line or Logline?

A logline tells you what a movie or book will be about—the main conflict, the main character, and the stakes.

 A tag line is a catch phrase. It doesn’t tell you anything specific about the story, but it does give you a feel for it in a way that a logline can’t. A tag line is what you see on movie posters.

What I want to talk about are tag lines. What constitutes a good one for a novel? In my way of thinking, which I admit has always been a little off step, is to summarize the story idea in a single sentence. Write a catch phrase—a hook—that makes people want to pick up the book and read it.

Author Stacey Nash describes a tag line for books as “a one-sentence summary of your story. Its goal is to intrigue and make the person that you are delivering it to want to read the story. The most important thing about the tag line is that it needs to be high concept. It should sum up the entire plot in one quick compelling sentence.”

In my debut novel, my tag line is: With a friend like Claire, you need a gurney, a mop, and a guardian angel. That tells you in one sentence of 15 words exactly what you're going to get in the book: a lighthearted read, with a heroine who is always in the middle of trouble, and there's a friend involved.

Rose McCauley worked on hers for a book placed in Perfect, Kentucky. She sent me what she had but wanted to shorten it. Her original was something like: "In Perfect, Kentucky, not much happens that isn't perfect until she discover whatever-it-was." I can't remember the last part. What I saw, reading that, was this: Perfect, Kentucky isn't always. Four words tell it all.

Randy Ingermanson, the Snowflake guy, says to keep it under 20 words. I agree but always try for the fewest possible. In my opinion, some examples of excellent tag lines are:

Secrets can be funny things ~ Secrets over Sweet Tea, by Denise Hildreth Jones. It gives
a hint of the style, written with some humor, and that secrets are involved. That tag line made me buy the book.

One ring to rule them all ~ Lord of the Rings, JRR Tolkien

What if she never came home . . . ? ~ The Face of the Earth, by Deborah Raney

Life's a journey. Midlife's an adventure. ~ RV There Yet? By Diann Hunt

Behind every broken vow lies a broken heart. ~ Dry as Rain by Gina Holmes

Your day starts by being jilted at the altar. It's about to get a lot worse. ~ Keeper of the Bride by Tess Gerritsen

When they came for him, it was time to run. ~ Don't Leave Me by James Scott Bell

Nice guys finish last. Meet the winners. ~ Dirty Rotten Scoundrels. Okay it's a movie but that's a great tag line. The thing is, we can take the idea, the layout from these and create good ones of our own.

So, what tag lines have you found irresistible or written yourself? I'd love to see them.


Ane Mulligan writes Southern-fried fiction served with a tall, sweet iced tea. Her debut book, Chapel Springs Revival, is due out in 2014. She's a three-time Genesis finalist, a humor columnist for the ACFW Journal, and a multi-published playwright. She resides in Suwanee, GA, with her artist husband and two very large dogs.