Melissa Tagg here. Today and for a few posts to come, I’d like to talk about the components of the marketing plan you include in your novel’s proposal. And make no mistake, you NEED to include one.
The fact is, agents and publishers are looking not just at our writing, but at us. And if they’ve got three or four equally stellar proposals representing equally amazing books sitting in front of them, then at the end of the day, if they can only choose one, they’ll pick the author with the best platform and the best marketing plan.
In other words, they’re going to go with the author who is willing to work the hardest…not just at the writing of the book, but at the marketing of it.
