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Showing posts with label rachelle gardner. Show all posts
Showing posts with label rachelle gardner. Show all posts

Monday, January 21, 2013

Advice on Writing an Author Bio from Rachelle Gardner


Writers: Are you having trouble putting together a short, concise bio for your book proposal? I hate to admit that it’s one of the greatest challenges I’ve had in recent years when preparing to pitch. How do you capsulize everything you are as a writer, and still tell enough about yourself to interest prospective editors or agents?

A while back, my agent Rachelle Gardner (Books & Such Literary Agency) put together a list of tips on this subject that I’ve found extremely helpful. With Rachelle’s permission, I’m going to share them with you now.
  • Write your bio in first person for query letters, third person for most other purposes including proposals, book jackets, article bylines.
  • Make it professional but you also need to convey personality and writing style. Don’t try too hard to be funny, but include something that makes you seem like a real person.
  • What gives you credibility? What makes you interesting? What helps people connect with you? (When you’re on Twitter, Facebook or your blog, what kinds of posts seem to get the most comments?) These are things you can briefly include.
  • If your book centers on something specific—the Civil War, for example—are you a member of a Civil War society? Have you published any articles in historical journals? Include that.
  • Try not to include too much “resumé” type information–education, job history, etc. because it tends to be boring. Only include what’s relevant to the book you’re pitching.
  • As you write a bio, consider carefully the purpose of the bio – who is the audience? Is it agents and editors? Is it your blog readers? Tailor it to this audience.
Rachelle also suggests reading the author bios in a couple of dozen books, paying close attention to the things you like and don’t like. I've done that a time or two when updating my bio. 

An additional tip that I can offer is to find the rhythm of your voice and use it in your biographical text. For instance, when writing my bio for the promotional material for a lighthearted devotional called Delight Yourself in the Lord...Even on Bad Hair Days, I added one short sentence that displayed the spirit of my writing: Sandra D. Bricker states that she hasn't seen a good hair day in more than twenty years.

Rachelle also encourages authors to compose several bios of varied lengths and save them to an author file so that they’re handy when needed. Speaking from experience, I can tell you this is a really helpful suggestion!

For additional information about nearly anything you can imagine in regard to the publishing industry, Rachelle’s blog (named multiple years by Writer’s Digest in their list of 101 Best Websites for Writers) is a wonderful source. 


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Sandra D. Bricker is a best-selling and award-winning author of laugh-out-loud romantic comedy for the Christian market. Her most popular series (that started with Always the Baker Never the Bride) will conclude this spring with Always the Baker FINALLY the Bride, which is now available for pre-order at Amazon and Christianbook.


Monday, December 17, 2012

Getting Bang for your Promotional Buck$


As a former entertainment publicist, I’m a big proponent of the importance of marketing and promotion. But when I moved from promoting actors and their shows to promoting myself and my books, the game changed in a big way. I found myself feeling very unfamiliar with a concept that was so familiar to me. So I started talking to the professionals – from readers to booksellers to agents – and asking them where to start. Those conversations helped me create a list of five important tips to always keep in mind when PS rolls around. [PS = Promotion Season for a new book]

I.                 Effective Social Networking is KEY
What happens in Vegas stays … on Facebook, Twitter, youtube...

I attended a webinar recently that was hosted by Thomas Umstattd, Jr. of Author Media, and one point (which he reiterated in his article in the Winter issue of the ACFW Journal Magazine) that really grabbed hold of my attention was how important it is to differentiate between your PERSONAL Facebook page and your PROFESSIONAL one. My reader page on Facebook has become a pretty awesome way of building my readership. My personal page is where I can share private information, musings and opinions that I might not want to share with the general reading public. Unfortunately, I didn’t discover the importance of keeping them separate until well after I’d combined them, so raking through them for separation purposes has been a long, slow and somewhat painful process. So if you’re just starting out, let my experience shout at you on this subject.

II.               Understand Branding
What it does and (more importantly) doesn’t mean

I know this is a somewhat hot button issue for a lot of writers, but I am a firm believer in finding that one thing that you’re good at writing – and more importantly, what you’re called to write – and focus on that. Cluster bombing by writing a historical first, then trying your hand at suspense, then jumping with both feet into the YA market is not going to cement that all-important relationship with your readers. Experience has taught me that readers may love the way you write, but what they really connect with is your specific manner of storytelling. More often than not, that includes a love of your genre that will result in devoted readers.

III.           Learn the Art of Crafting Press Releases
Ready, aim, and shoot at a direct target

During my 15+ years as a publicist, I probably wrote at least two or three press releases per week. That kind of active experience teaches you something very important: Know your audience! It wasn’t uncommon for me to craft several different versions of a release for one specific event, and then send them out to the most appropriate outlets. I had a pretty uncanny track record for stories being picked up by entertainment news outlets for just that reason. Recently, author Erica Vetsch (we’re represented by the same agency) reached out to me for some help on designing a release for a very specific event, and I completely tore her first draft apart and revised it specifically for the news outlet she had in mind. A few days later, she let me know how thrilled she was at the results.

IV.            Cultivate Word of Mouth
You tell two friends, and they’ll tell two friends, and so on…

Making a personal connection with readers is imperative. A few great ways to do that is to reach out to book clubs, do interviews with various bloggers, conduct contests for autographed books. Think of book giveaways – even a large one, to a full book club, for instance – as an investment in your future. Sort of like a Marketing 401k. 

V.                Come to Terms with the Importance of Book Trailers      
Hit ‘em where they live and give ‘em some eye candy

There’s been a lot of debate out there about the value of developing a book trailer for a soon-to-be-published novel. Again, I went to work and talked to a lot of people so that I could form an opinion on this subject. 

“An amateur-looking trailer can backfire and work against you, so carefully consider how you’re going to approach it. Then do your best to use your trailer in every way possible.” –Rachelle Gardner, Literary Agent (Blog post dated 2/3/10)

“One thing is certain: publishers want trailers to sell books. And a trailer, which can live forever on YouTube or Vimeo, might just be the gift that keeps on giving…” –Edward Nawotka, PublishingPerspectives.com (Blog post dated 3/24/11)

“When an in-house publicist has 3-5 minutes to convince a retailer to invest in a particular book, nothing speaks louder than a well-done, 90-second book trailer.”  --Maegan Roper, Publicist (formerly of Abingdon Press)

“It's becoming less and less common to buy books by their cover. It's more about showing eye candy to reel them in.” –Filmmaker Chris Roth  [LA Times article by Richard Verrier, November 9, 2011]

The dilemma here was that I don’t generate the income to match a lot of the prices being charged out there for the good ones. Fortunately, I had a friend who was in school studying video production and I sent her a dozen trailers that I thought were amazing. She allowed me to collaborate with her on a couple of my book trailers, and she’s grown it into a business! She’s very reasonably priced; in addition, I’ve known her most of my life! So if you’re thinking about a book trailer, feel free to contact Marian Miller of MarianCreates and tell her I sent you.

So there you have it! My five best tips for getting the most bang out of each of your promotion bucks. 



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Sandra D. Bricker is a best-selling and award-winning author of laugh-out-loud romantic comedy for the Christian market. Her most popular series (that started with Always the Baker Never the Bride) will conclude this spring with Always the Baker FINALLY the Bride, which is now available for pre-order at Amazon.