The Grand Hybrid Experiment

Heather Day Gilbert is about to plunder the self-pubbing world with her debut novel about Vikings. How's she doing it? Read on...

I’ve never been an in-the-box person. In fact, I’ve never been an in-the-box anything.

I still remember in high school, when people argued over which was best: Fords or Chevys? Which side did I choose? European cars, like Saab, which no one had ever heard of.

So it makes sense I’m going my own route in the Christian fiction industry.

I had a Viking historical, God’s Daughter, out on submission for over a year. My agent, an editor, believed in that novel. The feedback I received from editors was never negative about the writing, just about the time period. The bottom line was that no one wanted to market a book set in Medieval times. And yet I knew that Vikings were trending in the TV/movie world. God slowly opened my eyes to the fact that I could gather my courage and self-publish this novel, taking that marketing risk the publishers couldn't.

My story, based heavily on the Icelandic Sagas, is about a Christian Viking woman who traveled across the Atlantic with her husband. I felt people needed to see the very human side of Vikings. Gudrid, my main character, struggles with many of the same emotional and family issues we do today.

It’s easy to make Vikings seem like animals when we get only half the history. But Vikings were people, with emotions and dreams and families. And many Vikings were Christians. I felt it was time to show how Christianity affected the Viking practices--for the better.

So that’s why I went hybrid and decided to self-publish God’s Daughter. My agent supported this decision. I have another book (contemporary Appalachian mystery) out on submission with traditional publishers.

I’m happy to throw myself out there as an experiment for all my writer friends. I’m not any kind of professional marketer, but here are a few things I've done to increase publicity:

· Lined up early readers/influencers, from groups or personal friendships. Asked published authors to read the MS early and possibly endorse if they enjoy it.

· Announced my e-pub date months ahead (11-1-13), for all my friends/followers, so excitement could *hopefully* build. I also launched a pinnable quotes series on my blog, incorporating quotes from God's Daughter.

· Had cover art ready to go with the influencer copies, so early readers could picture the finished product. Also posted cover art/book listing on Goodreads so people could add to their To-Be-Read lists. Sad to say, if you're a debut self-pubbed author, you can't do a Pre-Order option--I have had several people ask about doing that.

· Vlogged about my endeavor to let followers know the route I was taking and why: God's Daughter Vlog

· Prepared guest blogposts ahead of time. Also prepared Amazon book and author blurbs, based on input from my FB Author Page followers.

· Started a FB Author Page Photo Blitz to celebrate launch month--in which people send in their photos of themselves and their favorite Bibles, since my main character didn't own a Bible.

· Called in any favors I might have *totally kidding there. I think.*

All in all, being the writing rebel I am, I can’t really articulate the freedom I felt when God brought me to my self-pubbing decision. After years of waiting and praying, massive writer highs and lows, and never quite hitting the CBA marketable-book jackpot, I’m ready. I’ve knocked on every door with this book-baby.

But, like a true Viking, I might just have to plunder my way into the Christian book scene.

Heather enjoys writing stories about authentic, believable marriages. Sixteen years of marriage to her sweet Yankee husband have given her some perspective, as well as ten years spent homeschooling her three children. Heather is the ACFW West Virginia Area Coordinator.

You can find Heather at her website, Heather Day Gilbert--Author, and at her Facebook Author Page, as well as Twitter, Pinterest, YouTube, and Goodreads. Look for her Viking novel, God's Daughter, coming to Amazon November 1, 2013!

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How to Write the Unmarketable Novel

Not a good plan, huh? Any writer with an ounce of sense will choose to write a novel that fits the marketplace. A book that will have editors clamoring after it.

Unless, of course, said novelist has no idea about the market. Say, for example, said novelist has been a stay at home mom for the last twelve years and decides to try her hand at writing that book she always dreamed of. She has no idea what the market wants. Heck, she’s not even sure she’ll finish the novel. What she does know is that she needs to write something that excites her. Something that she would want to read. Something that will keep her typing in the middle of homeschooling and running kids to a never ending list of extra-curricular activities.

For me, it was a love story set in the middle ages. Of course I adore the world of knights, jousts, and pageants, but much more drew me to the 1300s. In that time period I saw a deep and authentic spirituality in the medieval saints that I felt would truly speak to a contemporary audience. I saw a time before our current denominational schisms and Christianese dialect where I might explore faith through new eyes. There I could set my story of finding freedom, healing, and the true meaning of love.

Strike one! I had no idea that Christian publishers weren’t looking for anything set in the medieval period. That in fact, most agents would turn down the project after one paragraph of my cover letter based on setting alone.

And I thought it would be great to write the book in first person. I love first person novels. They’re so intimate, and I figured it would help me get into the head of that fascinating heroine I planned to create.

Strike two! How was I supposed to know that the present trend in point of view runs toward a multiple limited third person perspective? I didn’t even know there was such a thing as a trend in point of view. Let’s face it, I probably would have needed to pull out my graduate creative writing texts to even remember what it meant.

Most importantly, I wanted to write a realistic novel with a fallen heroine who struggled with selfishness, sin, and sexual temptation—but that still contained a powerful spiritual message. Because, after all, that’s the book I wanted to read and almost never found.

You guessed it…Strike three!

Okay, I’ll confess I had a clue this one might be a problem based on the fact that very few of these books seemed to be available. I knew my novel would probably be too Christian for the secular market and too edgy for the Christian market. Eventually the spiritual elements took on a life of their own, and I realized I had no choice but to hope for the best in Christian publishing.

So that, my friends, is how to write the perfect unmarketable, edgy Christian, first-person, medieval novel that nobody wants to buy. But there’s an upside.

The upside is, if you do indeed want to sell this book, you can’t settle for decent. You have to work and edit and revise for years until the book is capable of overcoming all those strikes. Until people say things like, “my all time favorite book,” compare you to Geraldine Brooks or Francine Rivers, and call your writing “light rippling across water.” If, and only if, you keep working and learning and developing your novel, you just might find a company like WhiteFire crazy enough to publish it. After all, it only takes one yes. And that company might be awesome. And let you use your daughter for the cover model. And even keep your steamiest scene because they understand you’re using it to make an important spiritual point.

The journey to publishing my debut novel, Dance of the Dandelion, was not an easy one. But you know what, looking back, I can’t say I’d change a thing.

Dina Sleiman writes lyrical stories that dance with light. Most of the time you will find this Virginia Beach resident reading, biking, dancing, or hanging out with her husband and three children. Since finishing her Professional Writing MA in 1994, she has enjoyed opportunities to teach literature, writing, and the arts. She was the Overall Winner in the 2009 Touched by Love contest for unpublished authors. Her first novel, Dance of the Dandelion, is from Whitefire Publishing, 2011. Dina is represented by Tamela Hancock Murray of The Steve Laube Agency. She has recently become an acquisitions editor for WhiteFire as well. Join her as she discovers the unforced rhythms of 

                                               grace. For more info: http://dinasleiman.com/

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