Market Your Book From the Inside Out

by Melissa Tagg, @Melissa_Tagg

Did you know some of the best keys for marketing your book might be hidden right in your book itself?

We’re talking today about what I’m terming Inside-Out Marketing…or, turning your book inside out to discover your marketing potential.

Say what?

It’s like this: Your story is most likely full of marketing opportunities beyond your hook, your title, your plot. Opportunities to reach new niche groups, create new publicity pieces and even events, expand your social media horizons. Just turn your story inside out and look at:

Read More

Create an Awesome Marketing Plan—Part 6: Printed and Bonus Materials

by Melissa Tagg, @Melissa_Tagg

Woohoo, we’ve reached the final post in a series of posts about building an awesome marketing plan to go in your novel’s proposal. Just to clarify, this plan is something you’re going to put together before your book is even contracted! Once a publisher has contracted your book, you’ll likely take this plan and expand it even further. But the goal for now is simply to wow the agents and editors you’re pitching to with your stellar marketing expertise.

Read More

Create an Awesome Marketing Plan—Part 5: Events and Cross-promoting

by Melissa Tagg, @Melissa_Tagg

For the past several months, we’ve been talking about creating an awesome marketing plan for your novel’s proposal. The goal is not only to wow agents and editors with your stellar marketing expertise, but also once published to be able to take this plan and put it into action.

Read More

Create an Awesome Marketing Plan—Part 4: Libraries and Launch Teams

by Melissa Tagg, @Melissa_Tagg

A few weeks back, we began a series on creating an awesome marketing plan for your novel’s proposal. The goal is not only to wow agents and editors with your stellar marketing expertise, but also once published to be able to take this plan and put it into action.

Read More

Create an Awesome Marketing Plan—Part 3: Internet Presence

by Melissa Tagg

Over the last two month, I have been talking about creating an awesome marketing plan for your novel’s proposal. The goal is not only to wow agents and editors with your stellar marketing expertise, but also once published to be able to take this plan and put it into action.

Earlier posts include:

Part 1: Intro

Part 2: Media and Speaking Engagements
Today, we’re going to talk about the biggie: Internet Presence

Read More

Create an Awesome Marketing Plan—Part 2: Media and Speaking

by Melissa Tagg

Last month we began a series on creating an awesome marketing plan for your novel’s proposal. The goal is not only to wow agents and editors with your stellar marketing expertise, but also once published to be able to take this plan and put it into action.

If you missed last month’s intro post, you can check it out here.

Today, we’re going to talk about the first two ingredients to an awesome marketing plan recipe: Media & Speaking Engagements

Read More

Create an Awesome Marketing Plan—Part 1: Intro

by Melissa Tagg

Melissa Tagg here. Today and for a few posts to come, I’d like to talk about the components of the marketing plan you include in your novel’s proposal. And make no mistake, you NEED to include one.

The fact is, agents and publishers are looking not just at our writing, but at us. And if they’ve got three or four equally stellar proposals representing equally amazing books sitting in front of them, then at the end of the day, if they can only choose one, they’ll pick the author with the best platform and the best marketing plan.

In other words, they’re going to go with the author who is willing to work the hardest…not just at the writing of the book, but at the marketing of it.

Read More

What Marketing Is…And Isn’t

by Melissa Tagg @Melissa_Tagg

So, February is sort of a lovey-dovey month with Valentine’s Day and all, so it’s only fitting we continue talking about something I love: author marketing.

(If you just groaned at those two words, no worries. You’re normal. I’m the weird one.)

But here’s the thing, marketing doesn’t have to be a moan-inducing. It can even be, get this, fun. The key is understanding what good marketing is…and isn’t.

Read More