3 Ways to Get the Most Out of Your Paid Ad

By Patty Smith Hall, @pattywrites

Whether traditional or self-published, every author is looking for the best way to market his/her book. Specifically, how do we attract new readers? One way that has grown in popularity are websites like Bookbub, E-Reader Café and My Book Cave who send out email blast with information on sale books.

Here’s how it works: When a reader registers on one of these sites, they are sent to a page with a list of genres they like to read. This is no short list—every genre you can think of is listed, all the way down to sub-genres. The reader is given anywhere from one to five choices that they can follow. Then every day like clockwork, a selection of books on sale from their chosen genre is emailed to the reader with links to the sale sites.

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3 Ways Your Cover Sells Your Novel

by Emilie Hendryx, @eacreativephoto

May name is Emilie and I judge books by their covers.

There. I’ve said it!

I know we’re all told not to, but I do and I’d wager you do as well. We’re told it’s what’s on the inside that matters, and in a way that’s true, but most of the time we won’t make it past a bad cover to see the inside.

I recently wrote a post on my blog titled The Truth About Book Cover Design. In it, I laid out specifics on what makes a book cover “bad” and why you shouldn’t try and design your cover yourself. In this post, I’d like to focus more specifically on why having a good book cover matters.

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Influence What?

by Cindy Sproles, @CindyDevoted

Ding. The computer chimes and you’ve got email.There’s a nice note asking if you will consider being an influencer. That’s nice. We all like the thoughts of influencing others, but in this case,a number of questions come to mind. Things like influence what? For whom? What’s in it for me?

Let’s take time to learn what an influencer is and then we’ll address what remains.

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How to Grow Your Email List with Ryan Zee

by Patty Smith Hall, @pattywrites

One of my goals for 2017 has been to develop a quality newsletter that I could release each quarter. A nice goal, but with only 32 names on my list--I’ve got to remember to put out those sign-up sheets--it almost seemed like a waste of time.

Enter Ryan Zee.

For those unfamiliar with this marketing website, Ryan Zee works with authors to grow their social media presence through 1) building email lists for author newsletters and 2) growing your following on Amazon and Bookbub. For our purpose today, we’re only going to focus on email lists.

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Five Ways to Survive the Publishing Jungle

by Patty Smith Hall, @pattywrites

The publishing world has changed drastically over the last ten years. When I first started attending writer’s conference, a self-published book was considered a career killer and e-books were something out of an old Jetson’s carton. Bookstores thrived with readers standing in lines for hours just to get their hands on a new release like Harry Potter or Twilight.

Then the Kindle came along, and Amazon gave readers the opportunity to buy their books instantly, and usually at a lower price. Publishers scrambled to catch up with the technology. Once prosperous bookstores closed. With Amazon publishing and Create a Space, self or indie publishing became the cool kid on the block. Writers who had languished waiting for that elusive contract found large audiences and success by marketing through social media. Editors are now as interested in your social media presences as much as your story idea.

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Birthing a Book

by Cindy Sproles

Any parent having experienced the birth of a child, either by giving birth or simply being a part of it, will say the process is hard. Labor can begin days before birth and the closer the event approaches, the more painful the process. Plain and simple, giving birth is hard work, so when writers use the analogy of birthing a book, the comparison is valid. Months of developing a story, putting it on the page, and finally popping out the words, THE END are nothing short of labor intensive.

When we finally hold that bundle of joy in our hands, words can’t express the joy and pride we feel. The priority becomes the care for that baby, - the feeding, changing, and guiding it through life.

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What makes for Successful Booksigning Event? It's all in the Perspective...

by Lynette Eason

Successful or not successful: It’s all in the perspective.

Hi everyone, Lynette Eason here. I just wanted to take a moment to talk booksignings with you. Let me be honest. I like MOST booksignings about as much as I like the pollen that makes me sneeze and lunge for my inhale. Okay, okay, that might be a slight exaggeration—slight. But I just wanted to give you a heads up that if you’re eagerly planning your first—or fiftieth—signing, some are going to go well and others are not.

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Staying in Touch with Readers: A Word About Newsletters

I've been doing a newsletter for my readers for years and have seen many, many writers and authors ask such things as:

• Do I need to do a newsletter?
• Why is it important?
• What would I put in it?
• How do I do it?

Each of these topics could easily fill a post, so I'll answer two in this post and two next month. But don't take my advice as gospel truth, or the whole truth--I can only share what I've learned and I certainly haven't learned everything; moreover, some authors might be so dang successful (or have  additional experience) that, for them, it precludes the need or desire to have a newsletter. Most authors can benefit from offering one, however, and it is to them I address the following.

Do I Need a Newsletter?

If you want to keep in touch with readers in a way that Facebook, Twitter, Instagram  and other social media aren't conducive to, yes. In other words, if you want to reliably share more with readers than what you can fit into a short post, a Tweet, or other interfaces. (Blogs can fit more and, in some cases, may substitute for a newsletter, but they have one major drawback, which I'll address in a moment.)

Why Is It Important?

None of us control Facebook and Twitter. They could choose to erase your account (it has happened to some!) have a glitch and lose your "following," or decide one day not to allow fan pages--who knows? Even more to the point, you can't message all your Facebook contacts at once, and if you're smart you wouldn't  want to. Most "friends" aren't your target audience.  Even those who join your fan page may not ever see your latest post.  Facebook isn't set up to help you reach the masses. (Advertising is different.)

The same is true for Twitter followers. Don't spend enormous amounts of energy trying to grow a following. Twitter has its place in a good marketing plan, but most followers are not targeted. Like Facebook, most of them aren't particularly interested in your books or what you have to say. When you send a marketing tweet out there, it's like casting a line into the ocean. Sure, you might snag a fish or two--I've done it. But it's a heck of a lot easier to get bites in a pond you've stocked yourself. Essentially, your mailing list is a stocked pond.  (Hash tags try to get your Tweet into Twitter's stocked pond, but it's still ocean-sized.)  

I have a blog. Isn't that good enough?

An example from one of my past issues.

You just can't fit all this stuff in a post.

(Don't worry--I like things pretty,

but your newsletter can be single column, text only!)

 Blogs are great to reach more people, but here's the drawback for authors. Like with FB and Twitter, you don't control the platform. You can't see who your readers are; you can't reach them individually or set them up into sub-groups (such as, Influencers, Launch Team, etc.).

When you have your own mailing list, you can see who is subscribed. You can send to all of them or to any sub-set of them whenever you need to. You can tailor your content to include much more than what is appropriate for a single blog post, too. Finally, (and this may be available on some blog platforms) you can track every click each mailing gets. Want to know how many took you up on your free offer? Any good  service provider will track that. How many clicked through to your book page on Amazon? It's in the stats. You can even see who opened your mailing--and who didn't.

All of that information is helpful. It teaches you what works, and what doesn't.

There are strong reasons to be involved in Facebook, on Twitter and other social media. Each "tool" in your marketing plan has its use. But having your own mailing list is something that stays with you over time--no one else can shut it down but you. Another key difference is that everyone on your list has given you permission to contact them. You're not just throwing  a line into the ocean. To put it another way, social media works best as a "one-to-one" reach, whereas a mailing list is a mass strategy.

Next month: What Would I Put in a Newsletter? And, How Do I Do It?

Post Scriptum for those interested: My newsletter archive isn't complete, but you can see actual examples of past illustrated issues HERE--without subscribing.  

Linore Rose Burkard wrote a trilogy of genuine regency romances for the Christian market before there were any regencies for the Christian market. Published with Harvest House, her books opened up the genre for the CBA. She also writes YA Suspense/Apocalyptic fiction as L.R. Burkard. Married with five children, she home-schools her youngest daughter, preferably with coffee in one hand and iPad in the other. Her latest  PULSE EFFEX SERIES, takes readers into a "chilling possible future for America."

    

   

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Walking the Dog of Marketing by Marcia Lee Laycock

Walking the Dog

It made my husband and I laugh as we drove by. A young girl was walking a large white dog – or rather, it was walking her. She would take a step and tug on the leash. The dog would follow for one or two paces, then lunge off to the side, jerking his master after him. Another tug, another couple of steps, another lunge and jerk, backwards this time. It was apparent the young girl was not going to get very far and she was going to end up with a rather sore arm by the time the walk was over.

As we chuckled and drove by I thought, Yup, that’s me – trying to walk the dog of marketing, tugging and tugging and tugging but ending up being jerked in every direction but forward.

There are so many voices out there telling us they have the solution – just do this and you’ll sell a million books in no time. You can write a book in 48 hours and make it a bestseller in one weekend. And of course there are many who are willing to share all their secrets to success – those never before shared with anyone – with only you. For a price. Right.

Uhoh. I could get pretty whiney here. In fact, to be honest, the first draft of this post was a little bit whiney. Well, okay, maybe a little more than a little bit. I find it all too easy to focus on the negatives, sometimes, especially when the dogs of marketing have dragged me in several directions at once and I can see very little significant results in book sales.

But then I have to stop and take another look. Yes, I’ve been dragged down many alleys, followed too many detours, and sometimes ended up going in circles, but it has all been a journey of learning. I’ve picked up some valuable insights and tips along the way. And not just about the writing life. I’ve seen God work in amazing ways even when I had my eyes on those misbehaving dogs instead of on the prize He has told me is waiting for me.

The Apostle Paul warned the people of Philippi to “watch out for those dogs, those evildoers …” (Phil. 3:2). These were men whose advice would lead to a bad end, because it would cause them to take their eyes off the prize.

Wait. A prize? For us? Oh yes, and Paul urges us to follow his example as he presses on “to win the prize for which God has called (us) heavenward in Christ Jesus” (Phil. 3:14).

Yes, there is a prize worth more than any other. It’s not a contract with the number one agent in the CBA or a big publishing house. It’s something far better. It’s an invitation to join our Lord and Saviour at His banquet table. It’s an invitation to fall into the embrace of Jesus Himself and know we are loved beyond measure.

I’m going to try and remember that large white dog. I’m going to try and remember how he jerked his master around so much she didn’t have time to enjoy her journey or focus on what was truly important.

And I’m going to look up and let go of that leash. 
****

Marcia Lee Laycock writes from central Alberta Canada where she is a pastor's wife and mother of three adult daughters. She was the winner of The Best New Canadian Christian Author Award for her novel, One Smooth Stone. The sequel, A Tumbled Stone was short listed in The Word Awards. Marcia also has two devotional books in print and has contributed to several anthologies. Her work has been endorsed by Sigmund Brouwer, Janette Oke, Phil Callaway and Mark Buchanan.

Abundant Rain, an ebook devotional for writers can be 

downloaded on Smashwords or on Amazon. It is also now 

available in Journal format on Amazon. 

Marcia's most recent release is A Traveler’s Advisory, Stories of God’s Grace Along the Way.

Visit Marcia’s Website

Sign up to receive her devotional column, The Spur

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Why Give Away a Free eBook?

post by Michelle Griep

Unless you're self-pubbed, authors don't have a say in when freebie promos happen. They just do. Oh, I suppose the publishing marketing gurus have a grand plan for when and why, but to the average Joe Schmo writer like me, it's a mystery akin to why a bird poops on my car right after I've washed it.

The first time one of my books rocketed into cyberspace with a $0 price tag dangling from the corner, I admit I was tempted to pull out my cranky pants from my closet and shimmy into them (cranky pants are notoriously tight...enhancing that pinchy feeling that really makes one snarl). Giving away my hard work for free does not go a long way toward paying my mortgage or even my morning cup of java.

Do you ever see a plumber fixing a toilet for nothing? Sorry for the butt-crack visual, but my point is that the usual routine is that a worker works and the end result is a paycheck. Newsflash: that doesn't happen when you give your work away.

So why in the world do it? Several reasons, actually. . .

It gets your name out there.
I don't care how great your mother thinks you are, the fact is that not everyone is familiar with your sweet storytelling skills. A reader is a bajillion times more likely to download a book from an author they don't know than fork over some cash for it. Okay, so maybe not an entire bajillion, but a whole freaking lot.

You're not really losing money.
It only seems like it. I know that sounds like a bunch of smoke and mirrors, but consider this. . . if someone who never would've otherwise read your book downloads your digital data and reads it without paying, you don't lose anything since that reader was not going to buy it in the first place. Savvy?

It ups reviews.
Word of mouth is the name of the game, baby. The more people who have read your book, the more likely they are to write a review about it, spreading the word. Face it. People are lemmings. If a reader sees a pack of furry furry mammals running toward a particular author, they are going to join the herd.

Increased sales.
If a reader really goes all gushy on a story, they are more likely to purchase a print copy to display that little trophy on their bookshelf. Also, free ebooks that do well stand a good chance to continue riding the crest of that download wave after the promotion is over, increasing sales. A great way to really hang ten is to follow-up that freebie with a sale.

Now then, if you happen to be on the reading-end of the scale and are looking to fill up your Kindle on the cheap, HERE's the link to Amazon's current freebies.

Like what you read? There’s more. WRITER OFF THE LEASH: GROWING IN THE WRITING CRAFT is a kick in the pants for anyone who wants to write but is stymied by fear, doubt, or simply doesn’t know how to take their writing to the next level.

Michelle Griep’s been writing since she first discovered blank wall space and Crayolas. Follow her adventures and find out about upcoming new releases at her blog, Writer Off the Leash, or stop by her website. You can also find her at the usual haunts of Facebook, Twitter, or Pinterest.

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How to Market Yourself at Writers Conferences

by James L. Rubart

Unless you have a multi-book contract (I’m talking 4+ books) you need to be constantly marketing yourself to publishers. 

Even if you do have a long term contract you need to be marketing yourself because someday that contract will end and (let’s speak this quietly) they might not offer you another contract.  

If you’re newer to the publishing world and want to go the traditional route, and are looking for an agent or that first publishing house to partner with, you need these tips to an even greater degree.

So you’re desperate to stand out. You're looking to make a lasting impact on editors, agents, and other architects of fiction. Use these six techniques when you want to make that impression badly: 

1. Make sure your one sheets say the same thing as other author’s one sheets. Study other author’s one sheets. Write your copy so it’s as close as possible to what your competitors are saying without blatant plagiarizing. 

2. When you meet agents and editors, use language and phrases you’re sure they’ve heard before, such as, “It’s just so nice and just such a pleasure to meet you,” or “Thank you so much for meeting with me, I really think you’ll like my manuscript” or “I hope you’re having a wonderful conference and are meeting a lot of interesting writers.” This will give them a feeling of comfort and familiarity with you. 

3. When developing your marketing material—cards, one sheets, query letters, thank-you notes, etc.—make all of them look a bit different from one another. It allows each to stand on its own and prevents your materials from blurring together. For example use one font for your name on a one sheet and a different font on your business cards.

4. If you put a picture on your card or one sheets, make sure it’s your best, even if the photo is four or five years old. First impressions are critical. 

5. Find a creative gimmick to hand out—like a wrist band—to everyone you meet. Some might resist your offer, but press in and don’t take no for an answer. These kinds of things will be remembered long after the conference is over. 

6. In your editor and/or agent appointments—and even with other writers—ask a few questions, but make sure you do most of the talking. It’s the only way for them to get to know you and understand fully what you have to offer. 

After applying these six techniques, I guarantee you’ll 

succeed in making an “impression badly.” 

Excruciatingly bad. 

Most of you probably figured out my little joke long before we reached technique number six. But since I’ve seen all of the above in heaping doses, it’s probably worth a quick moment of self-reflection to make sure we’re doing the exact opposite of the above points. 

1. One sheets: Yes, study one sheets to see what’s being done. Then do something different. You’re a writer. Get creative. 

For example, instead of your picture on your one sheet, what if you made the background a light watermark of your photo? If done subtly, an editor or agent might even say, “Interesting. Never seen that before.” 

Without saying a word you’ve told them you’re unique and creative. And they’ll take a closer look at your writing. 

2. Opening lines: Every editor and agent I’ve met (so far) at writing conferences is kind and approachable. But they’re human. They get tired of hearing the same phrases. It’s not original to say, “Read any good books lately?” 

They might give you a courtesy laugh, but inside, they’re probably cringing. It’s not original to say, “I really believe God has called me to write and I just really believe he’s given me this book to share with you.” 

Best thing to say? Describe your writing or project in as few words as possible, then let them guide the conversation. 

If they don’t ask a question, ask them a question (see number six below). I realize when nervous, many people are afflicted with verbal vomiting. Resist this deadly affliction. 

3. Marketing material: You must be consistent. There isn’t time to describe the scientific study that confirms this, but trust me, continuity between your cards, one sheets, website, query letter, follow-up thank-you notes, and everything else you present, is critical. 

4. Your photo: I met a talented writer recently who e-mailed me who wanted to hire me for a consultation. After pulling up her website I thought I had the wrong URL. Her site photo must be from around 1995. I didn’t recognize her. 

Keep your photo updated. Do you think editors, agents, and other authors will remember you more easily if the photo on your marketing materials actually looks like the person they met at the conference? 

5. Handing out a gimmick: Don’t unless it’s well done. At one conference I attended a guy forced everyone to take a cheesy rubber wristband. He somehow missed the pained look on the face of everyone he handed them to. (I did remember this individual long after the conference was over, but I doubt it was in the way he wanted.) 

6. Editor and agent appointments: When I work with writers during 15 minute consulting sessions at conferences I’m surprised how often the writers do most of the talking. 

Conferees consistently use twelve to fourteen of their fifteen minutes to talk about themselves. Then they want a few bits of wisdom in the remaining one to two minutes. Doesn’t work. 

Give the editors and agents time to first consider your project, then ask for their wisdom. You’d be shocked to learn how fast editors and agents can tell if your project is right for them or their house. 

Years ago—when I was first breaking in—I had a fifteen-minute appointment with the acquisitions editor for a devotional magazine. After a quick greeting, I handed him a sample of my devotional writing. 

After forty-five seconds he turned and said, “You can write for us, we’ll get you a job.” 

He handed me his card and said he’d be in touch. The whole exchange was over in two minutes. 

The point is good editors and agents know what they’re doing. They have years of insight and wisdom. So tell them briefly what your writing is about; ask a question. Then shut up and listen. Repeat. 


Final Thought 

Be yourself. Not the pretend self. Not the one you think you should be. Not the one everyone expects you to be. Be the real, quirky, interesting, fascinating person that (trust me) is inside. It’s the easiest way to stand out.

James L. Rubart is 28 years old, but lives trapped inside an older man's body. He thinks he's still young enough to water ski like a madman and dirt bike with his two grown sons, and loves to send readers on journeys they'll remember months after they finish one of his stories. He's the best-selling, Christy, INSPY, and RT Book Reviews award winning author of seven novels as well as a professional speaker. During the day he runs his marketing company which helps businesses, authors, and publishers make more coin of the realm. He lives with his amazing wife on a small lake in eastern Washington. More at www.jameslrubart.com

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Why You Should Love It When People Pirate Your Books

by James L. Rubart

James L. Rubart is 28 years old, but trapped inside an older man's body. He thinks he's still young enough to water ski like a madman, and go crazy dirt biking with his two grown sons, and loves to send readers on mind bending journeys. He's the best-selling, Christy award winning author of seven novels (next book, The Five Times I Met Myself launches Nov 10th) as well as a professional speaker. During the day he runs his marketing company which helps businesses, authors, and publishers make more coin of the realm. He lives with his amazing wife on a small lake in eastern Washington. More at www.jameslrubart.com


Did you notice the word “should” in my title? I hate piracy. It drives me nuts when I get a Google alert (often daily) and there’s another pirate site ripping my publisher and me off with FREE download of James L. Rubart’s books! FREE audio! FREE e-book! FREE PDF!

But that’s my heart talking. My mind realizes the pirates are doing me a favor. And doing you a favor too.

Here’s Why

Last Saturday night I was at a party and a buddy introduced me to a woman as an author. The lady asked what my first novel was. I said, "A novel called Rooms."

“Oh, are there any books you might compare it to?”

Since I’ve had hundreds of people compare Rooms to The Shack, I said. “Have you heard of a book called The Shack?”

I expected her to say, “Yes!” since she mentioned she read Christian fiction widely. 

Nope. She frowned and said she hadn’t heard of it. Here’s a book that’s sold 20 million copies, been banned from Christians book stores, and been debated from church pulpits for eight years now. But no, she hadn’t heard of it. 

What Does This Tell Us?

Was this lady ignorant? Ill informed? Not in the least. She simply hadn’t been in circles where The Shack had been discussed. (Yes, it’s possible that you’re reading this right now going, “Huh? What’s The Shack.) And that's my point.

Just because we run in circles where we know all the Christian novels coming out doesn’t mean everyone else does. My friend, Allen Arnold said when he left Thomas Nelson, he was shocked how Christian fiction dropped off the radar for him. 

Not that he was unaware of what was going on, but how Christian fiction didn’t make much of a blip on the people at his new job. (And he works for a para-church organization.)

What’s Are You Trying To Say, James?

Our problem isn’t piracy, it’s obscurity. Outside a tight little circle, many authors who we think are well-know, aren’t. 

As much as I hate piracy, it spreads the word. It puts our novels in the hands of people who might never pick up our books otherwise. And if they like our books, they will talk! (Ever heard of giving a book away for free for a time, or dirt cheap, like .99 cents?)

If they talk enough, other people (yeah, I’m talking about the honest types) will hear about our books and buy them. Am I saying the more piracy, the higher our book sales?

That’s exactly what I’m saying.

Agree? Disagree? How do you handle piracy? Have you ever downloaded a book illegally? Been tempted to? 

Your turn, love to glean some of the wisdom I know is bubbling away inside your brain. 

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How to Do Radio Interviews Right

by James L. Rubart

Want to sell more books when you do a radio interview? I have a few ideas that might help.

Long ago, and not so far away, I was on air at a radio station where I did interviews. So the modicum of wisdom I have to offer comes from having been on both sides of the microphone.

And yeah, you’ve probably heard most of these before, but it never hurts to go over the fundamentals:

• The interview is NOT about you. This is an easy mistake to make, since you’re the focus of the show. But you’re not the focus of the show. Or at least you shouldn’t be. Who is the star of the interview? The host. It’s their show. They are always the star. Make them look good. Give them the respect they deserve. Follow their lead. If they want to do the Tango, and all you know is the Waltz, don’t stop. Keep dancing and do your utmost to with their flow. Or said more succinctly: You better be ready to go with their style, not expect them to match yours. Mirror, mirror, mirror.

• The interview is NOT about you part II The only other person the interview is about is the listener. Which leads us to the third point:

• Don’t bore them or their audience. Bottom line: whether it’s Howard Stern on one side or Rush Limbaugh on the other, good radio show hosts understand they are providing entertainment to their listeners more than anything else. So they want guests who can entertain. 

Here are some specifics on how to be intriguing to listeners:

• Vary the volume of your voice
• Vary your pacing
• Vary your sentences length. (Some of you are saying, “Just like I do in my novels?” Yes, that’s exactly what it’s like)
• Have some fun, interesting, stories ready to be told
• Be controversial or,
• Be funny or,
• Be encouraging, or,
• Inspire them!
• Just don't bore them

Practice! A bad radio interview is far worse than no radio interview at all. I was about to do an interview a number of years ago and there was an author on just before me. She talked in a soft monotone voice and didn’t say anything remotely interesting.  I felt for her because it was obvious she’d never been coached on how to be on air.

People would listen to her and figure if her books were as boring as she was, they weren’t worth picking up. My guess is most of you have first readers, or critique groups for your writing … you need one for your radio interviews too. Ask them to listen and tell you what worked and what didn’t. Get a friend and role play. Go wild (this will be difficult at first) and record yourself in a mock interview. Listen back and do a self-critique. This alone will take your interviewing skills miles ahead.

Elevator Pitches Aren’t Just for Pitching Editors and Agents If you’re doing a ten minute interview, there’s no time to ramble on for two or three minutes each time you answer a question. There isn’t even time for thirty seconds. You have to learn to answer in quick sound bites.

Remember that 25 word pitch for your latest book? Think 25 words for every answer. Now don’t misunderstand. This is a GUIDELINE, not a rule. Sometimes you need a longer amount of time to give a coherent answer. But I hear far more authors go on too long than answer with responses that are too short.  Hosts appreciate a concise answer.

I did one recorded interview where my longest response wasn’t more than fifteen seconds. When we were through, the host said, “Wow, thank you much! It’s rare that we get an author that keeps from talking in long run on sentences and it makes it so hard to cut up the interview.

Have fun. I know, you’re saying, “after all the To Dos you just gave, we’re supposed to have fun?” Yep. Because in the end, most people won’t remember a lot of what you said, but they’ll remember if you had fun, if you laughed, if you were passionate, if you made them think. 

If they remember those things, they’ll probably be sold on you. Which leads to being sold on buying your book.

Is that it? No, there are a number of other points we should talk about. But we’ll save them for another column down the road because I’ve already gone on too long. And I know you are just dying to start practicing. 

James L. Rubart is the best-selling, Christy award winning author of seven novels as well as a professional speaker. During the day he runs Barefoot Marketing which helps authors and publishers make more coin of the realm. He lives with his amazing wife in the Pacific Northwest and loves to dirt bike with his two sons, hike, golf, take photos, and still thinks he's young enough to water ski like a madman. More at www.jameslrubart.com

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