How to find Media if you're working your own publicity

If this is your first novel, you've most likely spent the majority of your time working on your craft. You may not have given much thought as how to publicize your novel. For this post, I decided not to use any of the tools available to me as a publicist and consider some ideas and resources that anyone can utilize.

Television:

Want to be on a National Show like Oprah? Try their website. Many have a list of shows that they are working on (usually found under the "Be On the Show"). See if you fit a show they are planning.

Magazines:

Did you know that at the beginning of most magazines there is a section that lists the names of the editors and contributors? You can also find the magazine's address. Spend some time in Barnes and Noble flipping through their periodicals. Find ones that might be interested in your novel. For example, if you write westerns, check out magazines about horses, rural life, and cowboys. If you're book is mom-lit, check out the parenting and baby magazines.

Newspapers:

A quick google search of "newspaper reviewers" led me to this site: http://www.bookmarket.com/newspapers.html. I suggest checking the paper's website to see if the contact information is still accurate. While you're there, see what other book reviewers are on staff and read their reviews. You may decide to send your novel to one of those.


Local TV and Radio:

Check out http://www.city-data.com/. Type in your city and state. At the bottom they compile a list of radio and television signals that are strongest in your area. Most of these stations will have a website with contact information.


We all know blogs are a great way to network. Contact your local library and learn what groups in your area to support writers. Google book review sites and read their submission guidelines.

Anyone else want to throw in a few suggestions?